make sure customer has a computer and knows how to use it!
 make sure you (the webservant) have a non-free email account. most hosting companies reject free email accounts on signups.
 make sure customer has a non-free email account that is not going to go away. especially if they are doing e-commerce. it could be a free email account later, as long as they login to it regularly.
 1 week, import old site
 1 week+, get images
 1-3 weeks, site design
 1 day, choose DHTML menu or Flash menu
 3 hours, (optional) PICS/RSACi ICRA.org meta tags
 2 hours, meta tags - description. will probably need to work with customer.
 1 week, meta tags - keywords research. will probably need to work with customer on their marketing research, or have them pay you to do the marketing research with google adwords. Hope you know a lot about their industry!
 1 day, meta tags - keywords.
 2 hours, meta tags - robots
 2 hours, meta tags - cache
 2 hours, meta tags - expires
 10 min., robots.txt
 1-8 hours, make banner image for link on other web sites
 1-3 weeks, PHP development
 10 min., webmaster email redirect
 10 min., other email redirect
 1 day, get web hosting
 2 hours, get database space
 1 hour, create database
 1-3 weeks, PHP test/debug
 1 week+, gather external links & make links page
 1 hour, site upload
 5 minutes-2 hours, burn cd
 1 hour, extensive site testing (url checks, media checks, image checks)
 3 days, notify sites that potentially link to this site
 1 hour, Link sites in with any banners
 1 day, make cd/dvd's of web site for customer and get it to them
 2-8 hours, search engines submit
 1 hour-90 days, search engine crawler turnaround